If you don’t smoke, don’t start.
If you smoke, quit.
If you don’t quit, then what?

Millions of smokers around the world are giving up cigarettes and switching to less harmful alternatives.

Australians are denied that option.

Everyone knows smoking causes lung cancer and other smoking-related diseases. Yet almost 3 million Australian adults still smoke:
that’s 14 per cent of the population, a number that has stayed “relatively similar” since 2014, according to the Australian Bureau of Statistics.

Around the world, 1.1 billion people continue to smoke. According to the World Health Organisation, that number won’t change by 2025.

We can change that. We can unsmoke our world.

The best choice any smoker can make, is to quit cigarettes and nicotine altogether. For those that don’t and would otherwise continue smoking,
they should not be denied access to less harmful alternatives.

It’s the smoke that’s the main problem, not the smokers.

It’s time for friends, family and colleagues to come together. To inspire each other. To help each other.

Together we can change the law in Australia and catch up to the rest of the world by legalising smoke-free products.

Help Unsmoke the World by signing the petition, and let’s make it sooner rather than later.




is the main problem

The majority of harmful chemicals in cigarette smoke comes from burning – not the tobacco itself.

The smoke from burning any plant will contain dozens of harmful or potentially harmful chemicals. Remove the combustion and you cut out almost all levels of those chemicals.


altogether is best

Studies show that motivation and willingness are key to quitting.

Whatever way works for you, quitting cigarettes and nicotine is always the best thing to do. We recommend you talk to your doctor, pharmacist or stop smoking service for professional guidance.

Additionally, there are many valuable resources available online to help you find the best support to quit smoking completely.

If you don’t quit

then what?

If you don’t quit, then what?

Despite some of the world’s strictest tobacco control measures, the smoking rate in Australia has remained “relatively similar” since 2014, according to the Australian Bureau of Statistics.

Now, thanks to advances in science and technology, products that are a less harmful choice than continuing to smoke – such as e-cigarettes and heated tobacco products – are available around the world.

In fact, Australia and Turkey remain the last two developed countries to have not moved to legalise less harmful, smoke-free alternatives to cigarettes.

Sign our